since 1976
since 1976
PROTON’s sales surge in 2019 is bringing the carmaker back to the forefront of Malaysia’s automotive market. Another major milestone was achieved at the end of September when the Company exceeded its total sales for 2018 in just three quarters. With 70,330 units (domestic + export) registered so far this year, compared to 64,744 for the whole of last year, the Malaysian carmaker is on track to post a substantial growth figure for the whole year.
With 8,934 units (domestic + export) registered in September 2019, PROTON achieved a growth rate of 97% over the 4,524 units in the same month last year. PROTON’s exceptional performance equates to an estimated market share of 20.2%, pointing towards the Company growing sales at a higher rate than competitor brands. The figure is a 66 month high-point for the brand and helps to increase its year-to-date market share to an estimated 15.8%.
PROTON’s sales star for September was the Proton Saga with 3,994 units were delivered, the highest number of monthly deliveries for a PROTON model in 2019. The figure also means the Saga was the best-selling A-segment sedan in Malaysia, reclaiming the position after a hiatus of nearly over three years.
“By exceeding our total sales volume in 2018 in just nine months PROTON is on target to achieving its best sales number since 2015. Of even greater significance though is the Saga’s return to the number one spot in its segment. Despite being launched less than two months ago, the response from Malaysians has been overwhelmingly positive,” said Dr Li Chunrong, Chief Executive Officer of PROTON.
The Proton X70 has maintained its position as the leading SUV in its class. As a celebration for its performance this year, PROTON is now offering additional benefits for customers who purchase a unit in October. On top of the standard 5-year free labour service, 5-year unlimited mileage warranty and 5-year Internet data packages already included with every unit, there will also be a subsidised insurance package and overtrade incentive worth up to RM2,000.
As of the end of September, PROTON has 104 3S/4S outlets in Malaysia, making it by far the market leader for such outlets. To ensure the level of service offered is in line with its premium image, PROTON is continuing to invest heavily in training programmes for sales and service staff. The effectiveness of these programmes are measured by the Sales Service Index (SSI) and Customer Service Index (CSI) scores of each outlet, which count towards the overall score achieved by the Company.
“PROTON will continue to open more 3S/4S outlets to deliver a premium brand experience to more Malaysian car buyers. As we continue to evolve as a brand, it’s vital that the service delivered at our outlets and dealerships evolves in tandem as the point of contact for our customers are the frontline staff. Therefore, an improvement to our SSI and CSI scores is a priority for everyone at the company as a means to maintain and even improve our sales growth momentum in the future,” added Dr Li Chunrong.
